OUR STORY

Car101 – Born from Passion, Built for Enthusiasts


It started with a simple frustration—why was quality car care either too expensive or just not good enough?

Like any true car enthusiast, we’ve always believed that a great drive starts long before you hit the road. It’s in the details—the deep gloss of a well-maintained paint job, the perfect drop of water on a ceramic-coated surface, the satisfaction of a streak-free finish. But when we looked around, the products available were either overpriced, full of marketing scams, or simply didn’t deliver.

So, we took matters into our own hands.

 

The Road to Car101


Run by a few dedicated petrolheads, Car101 was built for those who take pride in their rides. We wanted next-level car care that actually worked without breaking the bank—so we tested, tweaked, and perfected products that we would trust on our own cars.

What started as a small passion project, shared between friends and fellow enthusiasts, quickly grew into a recognized name in India’s car care scene. Today, our products are used on everything from daily commuters to exotic supercars in Dubai, proving that high performance doesn’t have to come with a premium price tag.

 

What We Stand For


🚗 DIY, But Done Right – Whether you're a weekend detailer or a professional, our products make it easy to achieve a showroom shine.
💎 Quality Over Hype – No gimmicks, no overpriced nonsense—just real results.
🛠 Tested by Enthusiasts – If it doesn’t work on our cars, it doesn’t go on the market. Simple.

 

More Than Just a Brand – A Community


Car101 isn’t just about selling car care gear—we’re here to fuel a culture. We live and breathe the automotive world, from underground car meets to drag races at Valley Run. We collaborate with detailers, garage owners, and motorsport lovers, bringing together people who share a love for cars and care about keeping them in top form.

If you’re obsessed with the perfect wash, if you take pride in a deep, mirror-like finish, if you love cars as much as we do—welcome to the family.

Join the Journey


We’re not here to be another generic car care brand. We’re here to build something real—for enthusiasts, by enthusiasts.

Follow us @car101.in and be part of the movement.

🚘 Car101 – The Enthusiast’s Choice. Affordable, Effective, Next-Level