OUR STORY

 

Built by car lovers. Backed by performance. Priced for everyone.

CAR101 was born out of frustration, car care in India was either overpriced or underperforming. We were tired of flashy bottles, fake promises, and products that didn’t work where it mattered, on the car.

So, we built our own.

 

CAR101 is India’s first bootstrapped DIY car care brand trusted by enthusiasts and supercar owners alike. From daily hatchbacks to performance beasts, we create products that protect, enhance, and elevate your drive, without the gimmicks.

We’re not a big agency brand. We’re weekend washers, detailing nerds, and car meet regulars who wanted better tools to care for our own machines.                                   

Every formula, every tool, and every detail has been tested on real roads, under real sun, in real garages.

 

What makes CAR101 different?

• DIY that delivers.
  Our products are made for people who take pride in cleaning their own cars, with results that speaks loud.
• No fakery.
  We don’t sell “magic” in a bottle. We sell products that work, and we explain how and why they do.
• Made in India. Trusted worldwide.
  From Mumbai garages to Dubai supercar showrooms, our products are built to perform, priced to scale, and designed to last.

 

More than a brand, it’s a movement.

CAR101 is not just here to sell you a microfiber towel or a foam sprayer. We’re here to build a culture of smart, proud, self-reliant car owners. We create content, write educational blogs, and work with detailers, garages, and car communities across the country.

So, whether you’re a beginner looking to ditch the scratchy cloth...
Or a detailer tired of overpriced “international” brands…

 

Welcome to the tribe.

This is CAR101.

Value-driven. Effective. Next-Level.